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ClimingnamBa HIPS CUP
Helping to popularize sport climbing

In 2011, we were looking for an exciting event to jazz up the Midosuji Open Festa when we discovered the fast-growing sport of sport climbing. Our inaugural Climbing namBa HIPS Cup attracted top climbers from Japan and around the world. Using the lead climbing technique in which the climbers attach themselves to a rope, they climbed the climbing wall installed on the facade of namBa HIPS and competed to see who could climb the highest in the shortest time.